German WEEE authority Stiftung EAR launches awareness campaign “Drop it like E-waste”

The Stiftung EAR (Elektro-Altgeräte-Register) is responsible for the German implementation of the European WEEE Directive and launched a nationwide campaign to raise consumer awareness. The campaign is intended to make an important contribution to sustainibilty and to achieving the EU WEEE collection rate.

The main statement of the initiative is: Disposal is easy.

Further information on the WEEE campaign can be found on the new consumer homepage

Furthermore an innovative music video was created, which is intended to educate consumers on the correct disposal of their WEEE electrical appliances.

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